Our trip to Milan. Part 8. The Garden of Wonders

April 20, 2015 By Culture, Milan, Travel

slider image
slider image
slider image
slider image
 

Situated in the luscious botanical garden that was established in 1774 and restored in 1998 it proved to be a wonderful backdrop for the concept A Journey through Scents. This was an installation for some of the leading names in design to breathe new interpretive life into the ancient art of a perfumery house that no longer exists. There were installations by the likes of Campana Brothers, Piero Lissoni, Jaime Hayon, Front, Tord Boontje, Jean-Marie Massaud and Nendo. In total there were eight brands assigned to eight designers who acted as Art Directors in order to reinterpret the brands’ history and features to show that design is a key enabler for commercial life and meeting the challenges of the contemporary global market.