Portuguese brand De La Espada installed its entire new collection inside a splendid Stockholm flat once owned by the manager of Abba. It was dressed with their new furniture to stage an intimate hour-long theatrical performance by two actors called Let’s Pretend This Never Happened. The display was an interactive concept
as the guests were invited to explore the apartment whilst two actors sung, argued and chased each another around the house. It was a truly unique and brave way of getting industry people to engage with a brand emotionally and it was incredibly effective! We loved it!
The highlight of the new collection were five designs by Jason Miller, the American designer best known as the founder of Roll & Hill, he is a new edition to the De La Espada family and it looks like it will be a very exciting partnership.