10 Designers in the West Wing

September 21, 2015 By Culture, Fair, London

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10 Designers in the West Wing is a curated exhibition of 10 major international designers as part of London Design Festival. Each designer created room installations of their new work, here we take a look at some of our favourites.

Faye Toogood – The Drawing Room (main picture). The genteel traditions of the English drawing room have been redrafted by designer Faye Toogood. Visitors are invited to relax in an environment that evokes a derelict country house, the surrounds have been literally drawn in and the smells incredibly intense.

Patternity with Paperless Post. A space to connect with others and make memorable moments. An immersive installation in which to experience their exclusive new patterns.

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Alex Rasmussen – The Wave. Santa Barbara designer Alex Rasmussen surrounds visitors with a giant wave: 700+ anodized aluminum panels, invisibly fastened to form a structural swell, reflect crystalline shades of Pacific blue. Alex’s factory, Neal Feay, fabricated the modular installation and sent it to London via FedEx.

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Luca Nichetto with Hem– Alphabeta Lamps. Nichetto’s modular Alphabeta lamps reflect a playful functionality. Just like combining letters of the alphabet to create words, the configurable pendant lamps – with a nod to Scandinavian minimalism – are composed of myriad colours and shapes, playfully here the lights were hooked up to a piano so each key turned a light on, encouraging visitors to engage with the display.

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